The Freedom’s People Party is Berlusconi’s mint coke
Big news: Berlusconi has founded a new Party! Freedom’s people party for people who believe in freedom because they are part of people who popularly love freedom. He’s been obsessively repeating the same bullshit for 13 years now. He’s no more the new man coming to save us! But he’s smart, and he knows it. So he’s updating the brand: every industry that needs to renew its brand does it. You change the look, the slogan and a couple of details; but you leave unaltered the philosophy of the brand. This is marketing for dummies. A few years ago, not knowing how to catch the consumers’ attention anymore, the brand “coke” tried to launch the new mint coke: a total flop, the sign of an industry that was risking to reach the end….I’m rarely optimistic, but I have a good feeling about the success of this new Mediaset product.
PS: I googled “mint coke+Berlusconi” and that’s what I’ve found:
